From tiny acorns do mighty oaks grow...
The Cushe Life is the heart and soul of our brand. It's the pulse that brings our footwear to life and connects us with you. It represents the life that we aspire to have and helps keep us from getting too suckered into work life. We figured out, long before we started making shoes, that without having aspirational dreams, we'd be pretty boring individuals. So with that in mind, we've always tried to keep ourselves in touch with what we like and hopefully that transfers to what you like, too. Our product is designed with this life in mind, too. It's essentially the glue that holds the brand together.
We've carefully selected a bunch of ambassadors and events that we feel perfectly encapsulate our brand, our ethos and our drive. Throughout the life section of the website, we'll introduce you to all the guys we work with including Mitch, Mylène, Benjamin and all the others. We'll also take you through the events we're involved with, our goings on, our travels and generally what we're up to. Be it hanging out at on the slopes at the Big Mountain Challenge, having fun at Outdoor Festival, kicking back at Osheaga or supporting our ambassadors, if we're doing it, you'll know about it.
Spend a bit of time looking around this section, there is a lot to see and take in.